Why are large brands willing to pay millions for views, while small brands question struggle to be seen? Is it the budget of the advertiser? Or could it be the larger brands understand that you should never expect an ROI from a photo on a piece of paper or from views. Rather, they should use it as an opportunity to create a value based relationship with the potential customers.
Simply put, advertising should be considered separate from marketing. Why? Advertising should be looked at as telling as many people about your business as possible. While marketing is how you relate your brand to potential customers while creating the opportunity to begin the know, like and trust process within that relationship that could lead to the sale.
Remember that people don’t know what you do until you tell them. But they will remember you if you build a value based relationship with them and build on that relationship.