Business Strategy

As I have found with myself and building our brand there are going to come time where in you will find yourself in a crisis situation and how you LEAD through it can and will determine the course of your business. Although the process is the same, the style may change based upon the moment […]

Why are large brands willing to pay millions for views, while small brands question struggle to be seen? Is it the budget of the advertiser? Or could it be the larger brands understand that  you should  never expect an ROI from a photo on a piece of paper or from views. Rather, they should use

In our modern society, two forces that frequently come into conflict with one another are collaboration and competition. The value of collaboration, nevertheless, cannot be overstated when constructing a sustainable and prosperous network. While competition can lead to isolation, conflict, and a focus on short-term gains, collaboration can lead to more innovative ideas, stronger relationships,

I have come to believe in the power that gratitude unquestionably possesses and the ways in which it possesses the potential to revolutionize not only the lives of individuals but also the lives of businesses. As we progress toward building a successful network, I want to explore with you the benefits of gratitude and how

Undeniably, the road to success is not one that one travels alone; rather, it is the product of the combined efforts of many people. It is not just a matter of one’s capabilities; obtaining your desired success depends on other people’s assistance and cooperation. Consequently, while more direct than others, your success is still the

“Thou Shalt Be Genuine” Sarah navigated the crowded room of a high-profile business event in the ever-changing world of professional networking, where echoes of ambition reverberated through the air. There was a buzz of excitement and the sound of glasses clinking, indicating sharing ideas and possible collaborations. Sarah was drawn into a conversation with an

“Thou Shalt Be Prepared” Let’s set the stage. The event was well publicized and drew professionals from diverse industries, each with aspirations of seizing golden opportunities, somewhere in the Lehigh Valley, during a Networking Happy Hour hosted by Friends of Pete. The bright hum of conversation filled the large room, and the air crackled with

Thou Shalt Listen Step into the dynamic world of Sarah, a skilled networker, as she gracefully enters a bustling business event. The arrival of Sarah, dressed in a sharp black pantsuit and striking red heels, is not merely a physical presence; instead, it is a magnetic force that draws people in. Her skillful approach to

Meet Alex, a young, vibrant entrepreneur with infectious energy and a disarming smile. Alex takes a very different approach from many other attendees who pitch their ideas and services aggressively. He moves through the crowd with a sharp eye and a genuine smile, interacting with people to discover their experiences rather than bragging about his

Understanding the Importance of Goal-Oriented Networking Networking has become an essential skill in the modern professional landscape, but it’s not just about connecting with anyone and everyone. The key to successful networking lies in setting clear goals that align with your professional aspirations. Why is this so crucial? Because when you know what you’re aiming